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Wednesday, March 28, 2012

Success continues for L.A. Reid...


Antonio L.A. Reid has done it, yet again. Reaching another milestone within the music industry and establishing a presence for generations to come. Antonio L.A. Reid, more colloquially known as L.A. Reid has become the record executive for yet another label. However, this time it is not for his own independent label with simply one or two big name aritist. There are several. L.A. Reid has now successfully become the Chief Executive Officer of Epic Records, a New York Based Record Label with headquarters on Madison avenue, employed with big stars such as Outkast, Ciara, Avril Lavigne and Karmin, the youtube sensation.                     

After playing the role as producer, executive producer, song writer, already having the tile as chief executive officer of another label, La Face records, of which international pop singer Usher Raymond is signed under, and current judge as the television hit “THE X Factor,” L.A. Reid has accomplished everything any music executive would desire.
Nevertheless, the journey doesn’t seem to stop for Reid. This past July he was promoted under the tutelage of Doug Morris, Sony Music Entertainment chief executive officer, as chief executive officer himself of the subordinate record label.

With this position taking him to new heights within the music industry who knows what is next for this man. We have inevitably watched him from behind the scenes produce Albums for Artists such as Toni Braxton, Whitney Houston, Justin Timberlake, Usher, Babyface, and many more. We can only sit back and watch as this creative mind works his talent as he knows best, within the music industry.

With L.A. Reid’s current level of success having been reached at such a young age, it is unlikely for anyone to say what exactly he will do next with this new mandated position. Nonetheless, with millions of fans and even celebrities cheering him on, it is safe to say the public is awaiting the new endeavor in the L.A. Reid saga.

http://www.businessofcinema.com/news.php?newsid=18718
http://www.sonymusic.com/posts/77-sony-music-entertainment-names-antonio-l-a-reid-chairman-ceo-epic-records

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