Antonio L.A. Reid has done it, yet again. Reaching another
milestone within the music industry and establishing a presence for generations
to come. Antonio L.A. Reid, more colloquially known as L.A. Reid has become the
record executive for yet another label. However, this time it is not for his
own independent label with simply one or two big name aritist. There are
several. L.A. Reid has now successfully become the Chief Executive Officer of
Epic Records, a New York Based Record Label with headquarters on Madison
avenue, employed with big stars such as Outkast, Ciara, Avril Lavigne and
Karmin, the youtube sensation.
After playing the role as producer, executive producer, song
writer, already having the tile as chief executive officer of another label, La
Face records, of which international pop singer Usher Raymond is signed under,
and current judge as the television hit “THE X Factor,” L.A. Reid has
accomplished everything any music executive would desire.
Nevertheless, the journey doesn’t seem to stop for Reid.
This past July he was promoted under the tutelage of Doug Morris, Sony Music
Entertainment chief executive officer, as chief executive officer himself of
the subordinate record label.
With this position taking him to new heights within the music
industry who knows what is next for this man. We have inevitably watched him
from behind the scenes produce Albums for Artists such as Toni Braxton, Whitney
Houston, Justin Timberlake, Usher, Babyface, and many more. We can only sit
back and watch as this creative mind works his talent as he knows best, within
the music industry.
With L.A. Reid’s current level of success having been
reached at such a young age, it is unlikely for anyone to say what exactly he
will do next with this new mandated position. Nonetheless, with millions of
fans and even celebrities cheering him on, it is safe to say the public is
awaiting the new endeavor in the L.A. Reid saga.
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http://www.sonymusic.com/posts/77-sony-music-entertainment-names-antonio-l-a-reid-chairman-ceo-epic-records
http://www.businessofcinema.com/news.php?newsid=18718
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